Consulting Services

As a global leader in sports sponsorship with a rich background successfully managing global sports teams, I bring a holistic approach to consulting. I apply my expertise and decades of experience to the area that you're looking for additional insight.

Through my extensive network and connections with high-level decision-makers in the sports industry, I provide a bespoke service for businesses seeking to partner with sports organizations. I help advise organizations through meticulous analysis of their unique requirements, challenges, and goals. 

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COMMERCIAL & SPONSORSHIP CONSULTING 

Develop, grow and optimize sponsorship investments and drive value for stakeholders

Focus: partnership and asset review, sponsorship portfolio evaluation, asset management optimization, commercial strategy, partnership acquisition

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INDUSTRY & BRAND CONSULTING

Facilitate and incubate productive conversations with industry-leading organizations to establish and build successful relationships within the sports industry

Focus: industry and brand analysis, strategic matchmaking, partnership development

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MONITORING, REPORTING AND MEASUREMENT CONSULTING

Tracking and evaluating of sponsorship initiatives performance to provide valuable insights and actionable data

Focus: sports sponsorship activity and metrics capture and analysis, reach, engagement and impact tracking, objective and KPI creation, tracking and reporting, improvement and optimization planning

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NEGOTIATION CONSULTING

Guidance and support to navigate the complex deal process and build customized partnerships with sports teams

Focus: analysis of the partnership landscape, dynamic partnership creation, sustainable growth strategy development

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OPERATIONAL & REVENUE MAXIMATION CONSULTING

Drive efficiency, enhance revenue generation, and improve overall organizational performance

Focus: ticketing and membership, partnership management and activation, customer service, premium sales, media, digital and social marketing, merchandise/retailing, concessions, event marketing, and licensing

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PARTNERSHIP EVALUATION CONSULTING

Sponsorship portfolio evaluation + strategy development to help pave the way for successful and enduring partnerships

Focus: strategic sponsorship decisions, analytical insights, long-lasting partnerships

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SALES PROCESS, ENABLEMENT LEADERERSHIP & TRAINING CONSULTING

Comprehensive training and development solutions that empower sales leaders to excel

Focus: personalized workshops, real-world scenarios, sales skills, strategies and techniques

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SPONSORSHIP ACTIVATION CONSULTING

Sponsorship campaign strategy and activation

Focus: brand identity, target audience, sponsorship objectives, activation campaign planning, performance metrics tracking

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TEAM CONSULTING

Customized strategies to drive transformative change across various facets of your organization

Focus: organizational design, performance management, talent acquisition and management, and leadership development