Consulting Services
As a global leader in sports sponsorship with a rich background successfully managing global sports teams, I bring a holistic approach to consulting. I apply my expertise and decades of experience to the area that you're looking for additional insight.
Through my extensive network and connections with high-level decision-makers in the sports industry, I provide a bespoke service for businesses seeking to partner with sports organizations. I help advise organizations through meticulous analysis of their unique requirements, challenges, and goals.
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COMMERCIAL & SPONSORSHIP CONSULTING
Develop, grow and optimize sponsorship investments and drive value for stakeholders
Focus: partnership and asset review, sponsorship portfolio evaluation, asset management optimization, commercial strategy, partnership acquisition
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INDUSTRY & BRAND CONSULTING
Facilitate and incubate productive conversations with industry-leading organizations to establish and build successful relationships within the sports industry
Focus: industry and brand analysis, strategic matchmaking, partnership development
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MONITORING, REPORTING AND MEASUREMENT CONSULTING
Tracking and evaluating of sponsorship initiatives performance to provide valuable insights and actionable data
Focus: sports sponsorship activity and metrics capture and analysis, reach, engagement and impact tracking, objective and KPI creation, tracking and reporting, improvement and optimization planning
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NEGOTIATION CONSULTING
Guidance and support to navigate the complex deal process and build customized partnerships with sports teams
Focus: analysis of the partnership landscape, dynamic partnership creation, sustainable growth strategy development
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OPERATIONAL & REVENUE MAXIMATION CONSULTING
Drive efficiency, enhance revenue generation, and improve overall organizational performance
Focus: ticketing and membership, partnership management and activation, customer service, premium sales, media, digital and social marketing, merchandise/retailing, concessions, event marketing, and licensing
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PARTNERSHIP EVALUATION CONSULTING
Sponsorship portfolio evaluation + strategy development to help pave the way for successful and enduring partnerships
Focus: strategic sponsorship decisions, analytical insights, long-lasting partnerships
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SALES PROCESS, ENABLEMENT LEADERERSHIP & TRAINING CONSULTING
Comprehensive training and development solutions that empower sales leaders to excel
Focus: personalized workshops, real-world scenarios, sales skills, strategies and techniques
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SPONSORSHIP ACTIVATION CONSULTING
Sponsorship campaign strategy and activation
Focus: brand identity, target audience, sponsorship objectives, activation campaign planning, performance metrics tracking
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TEAM CONSULTING
Customized strategies to drive transformative change across various facets of your organization
Focus: organizational design, performance management, talent acquisition and management, and leadership development