Media Rights Partnerships
PELICANS RADIO NETWORK | Summary
Assisted in the New Orleans Pelicans and iHeartMedia New Orleans radio rights agreement. The goal was for the Pelicans to forge a multi-year deal to broadcast all Pelicans games live on WRNO 99.5 FM, beginning with the 2022-23 season.
The agreement also included a weekly radio show featuring exclusive interviews with Pelicans coaches, executives, and players. iHeartMedia, the leading media outlet in New Orleans, will keep listeners informed content throughout the season.
Fans can download the Pelicans Mobile App presented by Verizon to listen and watch Pelicans games and enjoy exclusive content, including stats, breaking news, analysis, podcasts, and much more.
- NBA news - New Orleans Pelicans and iHeart radio New Orleans broadcast live games
WISCONSIN BADGER RADIO NETWORK | Summary
Created and managed the Badger Radio Network for football, men's basketball, women's basketball, and men's hockey in the past.
Created a rate card, managed inventory, and maintained affiliate relations for the network. Learfield also created radio logs and managed trafficking for the radio network.
These efforts helped to significantly increase the reach and impact of the Badger Radio Network and engage Badger Fans by providing fans with comprehensive coverage of the University of Wisconsin's athletic programs.
The expansion of the Badger Radio Network was a testament to Learfield's expertise in sports marketing and its commitment to providing high-quality services to its clients.
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