Stadium Projects
CAESARS SUPERDOME | Summary
Developing a revenue and commercial strategy for the $450,000,000 renovation of the Caesars Superdome requires working closely with internal and external stakeholders, including contractors, designers, consultants, building managers, concessioners, current sponsors, and prospective sponsors. The strategy considers the unique needs and goals of each stakeholder group while aligning with the project's overall objectives.
To achieve this, the revenue and commercial strategy includes the following:
- A comprehensive analysis of Superdome's current revenue streams.
- An assessment of potential revenue opportunities.
- A plan to engage with existing and prospective sponsors to maximize revenue generation.
The strategy outlines the process for selecting and negotiating with concessioners and other vendors to ensure the Caesar's Superdome provides visitors with a high-quality customer experience while generating revenue.
The revenue and commercial strategy includes contingency plans to address any potential challenges or issues that may arise during the renovation process or after the Superdome's reopening.
-VIDEO: Envision the Future of the Superdome
 |
 |
 |
 |
CHAMPIONS SQUARE | Summary
Apart from the team developing a long-term strategy for Champions Square to create the best fan experience, the revenue and commercial strategy focus on enhancing the quality of facilities and services offered while ensuring efficient use of space.
The strategy incorporates technology solutions to improve fan engagement and create a more interactive experience. This strategy also includes prioritizing sustainability and environmental responsibility, as these are important considerations for many fans and sponsors.
The strategy maximizes revenue generation by engaging with current and prospective sponsors and leveraging their resources and expertise to create new revenue streams. These consist of partnerships with food and beverage vendors, merchandise retailers, and other sponsors who can provide value-added services to fans.
